<a href="https://www.mid-day.com/business/business-news/article/noel-tata-to-step-down-as-titans-director-and-vice-chairman-from-november-12-23658753" target="_blank" rel="none noopener">Watches and jewellery maker Titan</a> expects higher customer acquisition in its branded jewellery business after the recent price correction and stabilisation in gold prices, according to news agency PTI.
Titan which has brands such as Tanishq, Mia and Zoya, has maintained a margin guidance at around 11 per cent for the current financial year.
"If gold prices remain corrected and stable, the chances are we will see many more customers coming into the market, especially those who had stayed away," Titan Managing Director Ajoy Chawla told analysts after the company's September quarter results.
"I would bet on much healthier buyer growth than what we have seen in the past, perhaps compensating for some of the ticket size-related issues that you might be anticipating because gold prices remain subdued," Chawla added.
<h2>Gold prices declined in October</h2>
In October, <a href="https://www.mid-day.com/business/business-news/article/dhanteras-2026-jewellers-expect-20-30-per-cent-jump-in-gold-silver-sales-in-value-terms-23658766" target="_blank" rel="none noopener">gold prices declined</a> nearly 5 per cent from Rs 1,49,300 per 10 grams on September 30 to around Rs 1,42,000 by the end of the month.&nbsp;
On Wednesday, gold prices fell Rs 800 to Rs 1.45 lakh per 10 grams in the national capital.
<h2>Expanding portfolio in segments below Rs 1 lakh and Rs 50,000</h2>
In a bid to attract first-time buyers and younger consumers, Titan is strengthening its affordable jewellery portfolio, particularly in price segments below Rs 1 lakh and Rs 50,000.
"I would say new buyers typically enter in the lower price segments because they are below Rs 50,000, or below Rs 1,00,000, and that is where you will start seeing the spurt whenever gold prices correct or whenever we are able to attract that customer with appropriate products in our catalogue. It could be across Mia, CaratLane, or Tanishq," Chawla said.
According to <a href="https://www.mid-day.com/business/business-news/article/titan-q2fy27-consolidated-net-profit-more-than-doubles-to-rs-2393-crore-23658778" target="_blank" rel="none noopener">Titan's jewellery division</a> CEO Arun Narayan it plans to expand offerings in lightweight jewellery, 18-carat gold and 14-carat studded jewellery.
"I think in the long run, it will help us be accessible; it will help us gain customer share, help us gain buyer growth," he said. He further clarified that these initiatives were intended to make jewellery more affordable and expand consumer choice, rather than being driven by short-term fluctuations in gold prices.
Titan is also leveraging its gold exchange programme, expanding its retail network and upgrading its existing stores.
"I believe we should brace ourselves for continuous improvement or increase in competitive intensity. And it would be very theoretical to say whether last year was more or this year is more. Assume it is going to keep increasing," he said.
<h2>EBIT margin</h2>
The company said it is committed to maintaining its jewellery EBIT (earnings before interest and taxes) margin at around 11 per cent in FY27, despite increasing competition and fluctuations in gold prices.
"There are conflicting opinions that gold might again start its upward journey. Given all those environment, we are saying that it looks like that we can confidently deliver margin which is anchored around 11 per cent , and we do not want in a hurry to either change that," said Titan's Chief Financial Officer Ashok Sonthalia. &nbsp;
(With inputs from PTI)

Titan expects stabilising gold prices to boost branded jewellery demand, drive customer acquisition and support growth across its jewellery business.

Titan counts on stabilising gold prices to drive jewellery growth

BofA Global Research projects India's FY 27 GDP growth at 7.4 per cent

Titan which has brands such as Tanishq, Mia and Zoya, has maintained a margin guidance at around 11 per cent for the current financial year

Titan expects stabilising gold prices to drive jewellery growth

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