Mumbai Indians team up with Netflix as Rohit Sharma leads new off-field IPL campaign

Rohit Sharma and Shikhar Dhawan gives glimpse of the latest off-field life (Pic/Instagram@rohitsharma45)

With cricket fever across India already at its peak, the Mumbai Indians have recently announced a partnership with streaming platform Netflix for the ongoing season of the Indian Premier League. The new collaboration between the five-time IPL champions and Netflix creates a new digital campaign that will offer a glimpse into players' off-field lives.

As part of the collaboration, cricketers Rohit Sharma and Shikhar Dhawan feature in a video under the 'Chill Like A Champion' campaign. The video featuring former Indian opener Shikhar Dhawan and Rohit Sharma portrays a relaxed, behind-the-scenes dynamic between the two players, shifting focus from on-field action to personal downtime during the high-intensity tournament.

The campaign was teased earlier through a social media post by former Mumbai Indians skipper Rohit Sharma, prompting speculation among fans. The released video shows him unwinding at home after a match, while Dhawan playfully attempts to draw him away, reflecting their long-standing camaraderie from their playing days together.

Rohit Sharma and Shikhar Dhawan share a special bond off the field

Speaking about his experience while shooting the video with Shikhar Dhawan, the former Mumbai Indians captain said, "Shikhar and I go back a long way. Some of my favourite memories on a cricket pitch have been with him at the other end. So when we got to do this shoot for Netflix together, it just felt like a natural fit - it was less like a shoot and more like two old friends just being themselves. That's honestly what made it so enjoyable. He was doing everything to drag me out of that room, and I was having none of it, which, if you know me at all, is pretty accurate."

While former Indian openers expressed sheer excitement after the launch of their latest campaign, the camaraderie between them expresses that they share.
While expressing his views on the ongoing IPL, Shikhar Dhawan said, "The Indian T20 League is a gripping entertainer. But when the matches hit pause, I for one want something that keeps the fun going. Netflix is the natural go-to because it has something for every mood of mine. This campaign has been a joy ride, and I've had a lot of fun creating it with Netflix. Doing it with the hitman himself was the cherry on top."