Nita Ambani leads pooja ceremony ahead of Swadesh flagship store launch in Mumbai

The auspicious ritual were held ahead of the Swadesh store’s opening on July 25. Pic/Instagram

As preparations are underway for the grand opening of Swadesh's new flagship store at Eros in south Mumbai, Nita Ambani, along with her daughter Isha Ambani, and her two daughters-in-law, Shloka and Radhika, came together to perform a traditional pooja ceremony.

The auspicious ritual was held ahead of the Swadesh store's opening on July 25.

The ceremony was filled with prayers and blessings, marking a fresh and meaningful beginning for Swadesh.

The event celebrated the rich heritage of Indian craftsmanship and the timeless values passed down through generations.

The pooja served as a symbolic gesture of respect for tradition and a commitment to Indian culture, aligning with Swadesh's vision of promoting and preserving the country's art, textiles, and artisan legacy.

"With prayers offered and blessings invoked, this beautiful ritual marks a new beginning for Swadesh and a timeless celebration of Indian tradition and craftsmanship, passed down over generations since time immemorial," an Instagram post on Swadesh's official Instagram account said.