The Pinwheel Project’s Festive Edit 2026 returns for its 18th edition in Mumbai; here's all you need to know

Image for representational purpose only. Photo Courtesy: Special Arrangement

The Pinwheel Project's Festive Edit 2026 returns with its 18th edition in Mumbai, bringing together over 100 homegrown and premium brands from across India under one roof.

Taking place at Nehru Centre, Worli, the festive shopping exhibition aims to be a curated experience for moms, kids and families, with brands from Mumbai, Delhi NCR, Ahmedabad, Jaipur, Surat, Chennai, Pune, Kolkata, Bengaluru among others.

The exhibition brings together festive fashion, Rakhi gifting, stylish accessories, educational finds, baby essentials, indulgent treats and more, making it a one-stop destination for families looking to shop and discover new brands this festive season. The Style Storie Edit, curated by Tanaz Doshi and Azmina Rahimtoolah, adds a fashion-focused edit featuring contemporary women's fashion from emerging and established designers. In association with INC.5, the event will also showcase a selection of stylish footwear and handbags.

Founded in 2017 by working mothers Aditi Kapur, Ragini Vakil and Shouger Merchant Doshi, The Pinwheel Project has grown into a much-loved destination for discovering thoughtfully curated brands for children and parents.

"We're always looking to elevate the experience for our visitors with a fresh fashion dimension to this year's Festive Edit, complementing our thoughtfully curated mix of brands and making the event even more exciting for families," says Shouger Merchant Doshi, co-founder.

Ragini Vakil, who is also the co-founder, adds, "We wanted this Festive Edit to capture the joy of the season. From shopping and food to discovering new brands, we've created a vibrant space where families can spend quality time together and celebrate the festive spirit."

"As working mothers, we've always believed shopping should be effortless. The Pinwheel Project brings together trusted, thoughtfully curated brands under one roof, making it easy for families to discover quality products and shop all their needs at one go," says Aditi Kapur, co-founder.

Tanaz Doshi and Azmina Rahimtoolah, co-founders of The Style Storie Edit, share, "The Style Storie Edit was created to spotlight fashion that's stylish, wearable and accessible. Through this collaboration with The Pinwheel Project, we're introducing visitors to designers and labels that bring fresh perspectives to festive dressing. We wanted to create a space where women can explore contemporary

This year's Festive Edit brings together shopping, food and brand discovery in a vibrant space where families can spend time together and celebrate the festive season.

Where: Nehru Centre, Worli
When: August 18
Time: 11 am to 8 pm