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Fashion is at its most exciting when it surprises. At the JD Design Awards 2026, one of the evening's most talked-about collaborations came from an unexpected pairing-premium luxury brand Aadvik Crystals and a couture collection inspired by India's timeless mythology. Moving beyond jewellery and home décor, Aadvik Crystals transformed natural crystal formations into sculptural runway pieces, proving that crystals can be as much a part of high fashion as they are of luxury living. The collaboration accompanied a collection inspired by the eternal love stories, where flowing silhouettes met striking crystal specimens including Pyrite Towers and Labradorite Geodes. Rather than serving as accessories, the crystals became an extension of the garments, adding depth, symbolism and visual drama to the runway. The collaboration was facilitated by The Charter, led by Founder Devarsh Saraf, in association with Rinesh Dalal, Director at JD Institute of Fashion Technology, bringing together fashion, creativity and premium brand storytelling at the JD Design Awards 2026. For Tushar Rothe, Founder of Aadvik Crystals, the collaboration represented a natural extension of the brand's philosophy. "We've always believed that crystals deserve to be appreciated beyond their traditional role. They are masterpieces shaped by the Earth over millions of years. Presenting them on a fashion runway allowed us to celebrate them as objects of art, craftsmanship and timeless luxury," he says. Karishma Tushar, Spiritual Wellness Guide and Co-Founder, Aadvik Crystals, added, "True luxury has always been about emotion as much as aesthetics. Crystals carry stories that began millions of years ago, and when those stories are woven into fashion, they create something timeless. This collaboration beautifully celebrated heritage, artistry and conscious design." A memorable highlight of the evening saw Tushar Rothe joining the designers and the show's showstopper on the runway, celebrating the successful partnership between fashion and luxury craftsmanship. The presentation was also recognised with the Best Brand Integration Award, acknowledging the creative way in which the brand became part of the runway narrative rather than simply appearing alongside it. Behind the collaboration were designers Harshita Gupta and Prachi Rawal, whose vision blended contemporary couture with India's rich cultural heritage. Together with Aadvik Crystals, they created a presentation where fashion, storytelling and natural artistry came together seamlessly. For Aadvik Crystals, the runway is only the beginning. The brand sees this collaboration as part of a larger vision to position natural crystals not only in homes and wellness spaces, but also within the worlds of fashion, design and contemporary luxury. As luxury continues to embrace authenticity, craftsmanship and meaningful storytelling, collaborations like these remind us that inspiration can come from the most unexpected places. Sometimes, it comes from a crystal that has waited millions of years to tell its story. Disclaimer: The views and opinions expressed in the article are media marketing initiative and do not represent the stand and views of Mid-Day Group. Mid-Day Group disclaims any and all liability to any party, company or product for any direct, indirect, implied, punitive, special, incidental or consequential damages arising directly or indirectly from the use of this content.

31 July, 2026 11:45 AM IST

Aadvik Crystals.

The transformation of corporate culture and the evolution of human capital management require a deep revaluation of traditional organizational paradigms. To address these vital matters, the AET Summit 2026 Mumbai was organized at the prominent AET Summit Sahara Star venue. This high-level gathering functioned as a significant CXO-led summit India event, focusing exclusively on workplace credibility recognition standards in India. The central narrative of this session track revolved around the recognition and development of the Most Trusted Workplace India 2026 standard. The event was graced by chief guest Shri Kripashankar Singh, Ex-State Home Minister of Maharashtra and Former Member of the Legislative Assembly of Maharashtra, whose address reinforced the importance of ethical leadership and workplace excellence. As the foundational brand for this national dialogue, AET orchestrated a sophisticated corporate environment where executive leaders could exchange strategic ideas. This specific iteration of the conference brought together a premium selection of Fortune 500 and market-leading brands at AET Summit, focusing entirely on internal corporate governance, employee welfare, and modern workplace standards. The summit initiated its thought leadership agenda with an analytical session titled Are We Measuring Work Completely Wrong? Moderator: Aishwarya Raj, Strategic Alliance Partner. This panel addressed the challenges of modern performance tracking and questioned whether legacy corporate metrics accurately capture human productivity in an increasingly digital and automated corporate environment. The panel brought together a highly respected group of corporate human resource executives, including: Vasumathi Parthasarathy, Global Head of Performance Management and Employee Recognition at Tata Consultancy Services. Shivaditya Banerjee, Head HR at Piramal Consumer Healthcare. Asit Khuntia, General Manager and Head of Talent Acquisition at Hindustan Petroleum Corporation Limited. Manohar Nimbhore, Director of Quality at JW Marriott Mumbai Sahar. Harsha Anand Almad, Managing Partner, Global People and Change and India Consulting Hub Lead at Wipro. Rakhee Samsi, Head of L&OD at Crompton Greaves Consumer Electricals Limited. The conversation deepened with a second primary panel titled Gen Z Does Not Want Your Workplace – Now What? Moderator: Aishwarya Raj, Strategic Alliance Partner This session offered a detailed exploration of how Gen Z sees the workplace and provided clear guidance on meeting Gen Z workplace expectations. The leaders who structured this essential dialogue included: Manoj K Prasad, Head and Vice President of Talent Development and Digital Transformation at Jio Reliance Infocomm Limited. Sumit Mukherjee, Senior Vice President of Human Resources at HDFC ERGO General Insurance Company. Loly Vadassery, Chief Human Resources Officer at Datamatics Business Solutions Ltd. Jubin H Kapasi, VP of Human Capital at Myntra. Preeti Kannan, President and Chief Human Resources Officer at IIFL Finance. The summit reached its conclusion by celebrating the organizations that have successfully achieved the benchmark of a Most Trusted Workplace India 2026. These enterprises have consistently demonstrated an institutional commitment to employee empowerment and ethical governance. The recognized entities under the Most Trusted Workplace framework included: Prompt Enterprises Pvt. Ltd. Biocon Biologics Ltd. Donear Group National Stock Exchange of India Limited ESAB India Ltd. Navnit Group Aries Agro Ltd. IIFL Finance Ltd. Bharat Petroleum Corporation Ltd. Central Bank of India Somany Ceramics Ltd. Myntra Tata AIG General Insurance Tech Mahindra Apollo Hospitals Tata Teleservices 5paisa Capital Limited Microtek International Private Limited Navitas Lifesciences Private Limited Pocket Aces Pictures Pvt. Ltd. The insights gained at the event have provided a definitive roadmap for companies seeking to elevate their internal cultures. By providing a future preview / roadmap, the organizers have ensured that the momentum surrounding measuring work and performance the right way will continue to shape national corporate policy for years to come. Disclaimer: The views and opinions expressed in the article are media marketing initiative and do not represent the stand and views of Mid-Day Group. Mid-Day Group disclaims any and all liability to any party, company or product for any direct, indirect, implied, punitive, special, incidental or consequential damages arising directly or indirectly from the use of this content.

28 July, 2026 04:15 PM IST

Aadvik Crystals.