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The Maharashtra Flat Owners Welfare Association (MFOWA) held a high-level press conference at its office in Maurya Grand Building, Andheri (West), Mumbai, bringing attention to several serious issues affecting flat owners across Maharashtra. The association described the event as a step toward building a collective movement to protect housing rights and strengthen accountability in the real estate sector. The press conference was addressed by key members of the association including Mr. C. S. Reddy, Adv. Nivedita Argade, President Mr. Deepak Narsibhai Bhanushali, Adv. Jeevandatt Argade, Mr. Sumit Acharya, Mr. Sandip Bhosale, Adv. Tahira Siddique, Mrs. Tajela Bagade, and Mrs. Rohini Jadhav, in the presence of media representatives. During the conference, the association placed on record several systemic failures, irregularities, and citizen grievances related to the housing and real estate sector. MFOWA also announced a statewide action framework aimed at addressing these issues through legal intervention, policy advocacy, and structured support for flat owners. One of the key announcements made by MFOWA was related to the Deemed Conveyance process. The association stated that it has developed a facilitation system that will help societies complete deemed conveyance without the burden of high legal or advocate fees. Through its panel of advocates, MFOWA plans to provide free legal aid and implement a simplified and transparent process across Maharashtra. MFOWA also introduced a Brokerage-Free Model for Flat Owners, referred to as the One Party Brokerage Model. Under this model, flat owners will not be required to pay brokerage fees while renting or selling their properties. Instead, brokerage charges will be transparently borne only by tenants or buyers through approved real estate agents. The association also raised concerns over the misuse and misappropriation of Floor Space Index (FSI) by certain developers. According to MFOWA, such misuse has led to illegal constructions, financial exploitation, and loss of rightful ownership benefits for flat owners. The association stated that such practices will now be legally challenged and exposed before administrative and judicial authorities. Another major issue highlighted was the alleged manipulation in Slum Rehabilitation Authority (SRA) Annexure lists. MFOWA stated that cases have been identified where non-eligible occupants were included in beneficiary lists while genuine eligible dwellers were excluded. The association termed this an administrative manipulation scam and demanded strict investigation and accountability from concerned authorities. MFOWA also expressed strong opposition to instances of housing loan recovery actions that allegedly involve coercive measures and official collusion. The association stated that any unlawful property seizure or coercive recovery action will be legally challenged. Additionally, the association drew attention to growing incidents of financial traps, fraudulent property documentation, and real estate scams affecting citizens. To address these concerns, MFOWA announced that it will establish a legal and technical support system to assist victims and prevent further exploitation. The association also declared a zero-tolerance policy against illegal occupation of flats, stating that it will provide legal support to ensure eviction of unauthorized occupants and enforcement of rightful ownership. Concerns were also raised regarding housing society committees allegedly working in collusion with developers during redevelopment projects. According to MFOWA, such practices have led to redevelopment scams that undermine the interests of society members. The association stated that such cases will be exposed and challenged legally. MFOWA further highlighted the issue of booking fraud, where thousands of citizens have paid booking amounts for flats but have not received possession. The association stated that these cases will now be pursued collectively. The conference also addressed inter-state loan harassment cases, where borrowers in Maharashtra receive recovery notices from other states and face property seizure actions with administrative backing. MFOWA demanded policy intervention to ensure jurisdictional accountability and prevent harassment of borrowers. Speaking at the event, President Deepak Narsibhai Bhanushali said, “The battle of flat owners is no longer individual; it is a collective legal movement.” MFOWA reiterated its commitment to protecting the constitutional rights of citizens to housing and property ownership. The association called upon the government, regulatory authorities, and the judiciary to take immediate cognizance of the issues highlighted and ensure justice for flat owners across Maharashtra. The association also invited citizens to learn more about its initiatives and support systems through its official website,www.mfowa.in, as it continues to expand its efforts to safeguard the interests of property owners throughout the state. Disclaimer: The views and opinions expressed in the article are media marketing initiative and do not represent the stand and views of Mid-Day Group. Mid-Day Group disclaims any and all liability to any party, company or product for any direct, indirect, implied, punitive, special, incidental or consequential damages arising directly or indirectly from the use of this content.
18 April, 2026 04:43 PM IST

At the Realty+ Conclave held at Novotel Hyderabad Convention Centre, CultNerds walked away with the Digital Marketing Agency of the Year award. For a team that has spent years focusing on real estate in Hyderabad, this recognition highlights their steady, practical approach. Most marketing agencies love to show big dashboards, thousands of likes, millions of views. CultNerds looks at something different: Did the campaign bring people to the project? Did they ask serious questions? Did they book a flat or villa? For them, real success is measured in site visits, inquiries that matter, and deals that close, not just numbers that look good on social media. Today they manage marketing for over 30 developer brands across Hyderabad and surrounding areas. They work on projects of all kinds, luxury apartments, gated townships, ultra-premium residences. Their services include: Creating strong logos and brand positioning Designing fast, interactive websites and project landing pages Making 3D walkthroughs and immersive videos Producing powerful testimonial videos and premium brand films Running high-quality ads that attract serious buyers Using outdoor (OOH) marketing creatively Partnering with the right influencers for each project segment A typical example: When a developer launches a new luxury community, CultNerds makes sure the campaign reaches people who are actively looking for premium homes. They target searches like “3BHK luxury flat in Jubilee Hills” or “ultra-luxury villa near Financial District”. The ads lead to forms, WhatsApp messages, or calls - and those become real leads that sales teams can follow up on. Outside real estate, they work with premium schools, coaching centres, luxury hotels, resorts, and exclusive clubs. They build custom CRM tools to track every lead, connect ERP systems for smooth operations, and develop apps using React, Flutter, Django, Java, or native code. They made their own in-house tool to find influencers, checking audience match, followers, niche, and budget. They also have systems for lead nurturing, data cleaning, automatic follow-ups, and better website experience. For ultra-luxury buyers who value privacy, CultNerds creates complete omnichannel plans: high-end visuals, very precise targeting, premium content, and smart Google ads that focus only on people who are ready to buy. This helps developers spend money wisely, getting more real visits, inquiries, and bookings at lower cost per lead. The Realty+ award celebrates this clear, honest style. In Hyderabad’s fast-growing real estate market, developers need partners who bring real growth, not just temporary buzz. CultNerds has become one of the most trusted digital marketing agency in Hyderabad and a strong digital marketing agency in India for brands that want measurable results. In the end, CultNerds believes marketing should create real conversations and real sales, not just noise. That focus is why they earned this award and why developers keep choosing them. Disclaimer: The views and opinions expressed in the article are media marketing initiative and do not represent the stand and views of Mid-Day Group. Mid-Day Group disclaims any and all liability to any party, company or product for any direct, indirect, implied, punitive, special, incidental or consequential damages arising directly or indirectly from the use of this content.
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