Celebrating over 85 years of legacy, P.C. Chandra Group was showcased by Discovery India through P.C. Chandra &ndash; More Than Gold, which premiered on Warner Bros. Discovery followed by their social media platforms and on P.C. Chandra Jewellers&rsquo; YouTube channel.&nbsp;
"Founded in 1939 as a jewellery business, P.C. Chandra has evolved over the past eight decades into one of India's leading diversified business groups, with interests spanning jewellery, chemicals &amp; adhesives, hospitality, software, real estate, plantations, and social greenery. While expanding across industries, the Group has remained steadfast in its commitment to trust, quality, innovation, and customer relationships&rdquo; A.K. Chandra, Managing Director, P.C. Chandra Group.
The Group expressed its honour at being featured by Discovery India through More Than Gold, describing it as an opportunity to showcase the philosophy that has guided P.C. Chandra&rsquo;s journey over the decades. The feature highlighted the Group&rsquo;s evolution beyond a business enterprise into an institution driven by responsible business practices, innovation, social development, sustainability, and purposeful diversification. It also reflected a legacy of resilience, trust, and values that has enabled P.C. Chandra to create lasting social and economic impact while contributing to nation-building across generations.&nbsp;&nbsp;
Guided by its &lsquo;More Than Gold&rsquo; philosophy, the Group is committed to creating a positive social impact through several CSR initiatives, including the J.L. Chandra Merit Scholarship (awarding scholarships to Madhyamik Examination toppers), J N Chandra Anuprerna (scholarships for needy students), Gyandhara (knowledge centres in colleges), Neem Banani (promoting a greener environment). The Group also contributes to the healthcare sector by providing essential equipment to various hospitals and extending support to a nursing school run by Calcutta Heart Clinic. These efforts are intended to support healthcare infrastructure and, in a modest way, contribute to the well-being of society.
Video Links:
P.C. Chandra Jewellers:

Discovery India:

Disclaimer: The views and opinions expressed in the article are media marketing initiative and do not represent the stand and views of Mid-Day Group. Mid-Day Group disclaims any and all liability to any party, company or product for any direct, indirect, implied, punitive, special, incidental or consequential damages arising directly or indirectly from the use of this content.

Discovery India Presents P.C. Chandra Group - 'More Than Gold'

For years, public relations was largely about getting a company into the right newspaper, magazine or television channel. Personal branding, meanwhile, was often reduced to posting regularly on LinkedIn or Instagram and hoping the algorithm did the rest. But the digital landscape has changed dramatically. For founders today, being visible is no longer enough. They need to be discoverable, credible and, increasingly, memorable. It is this intersection of visibility, credibility and authority that Kaushik Bose and Arpita Bose, the founders of Brain Box Catalysts, are attempting to occupy with a rather unconventional approach to PR and personal branding.
The Bangalore-based company, with a branch in Dubai, combines founder branding, content, podcasting, media relations, strategic storytelling and online reputation management to help entrepreneurs build what it calls "authority", rather than simply generate publicity. The philosophy is rooted in a simple observation:&nbsp;
In an increasingly crowded digital ecosystem, a founder's reputation can often become as important as the reputation of the company itself.&nbsp;
Brain Box Catalysts therefore works with founders and businesses to build a sustained digital presence rather than relying on one-off media appearances or isolated social media posts. At the centre of this ecosystem is Brain Box Media, which brings together the Brain Box Podcast, The Catalyst magazine, founder stories, interviews and other original content formats. The idea is to move beyond treating media as something a brand occasionally buys access to, and instead create an owned media ecosystem that continuously produces and distributes stories.&nbsp;
What makes this approach particularly relevant today is the changing nature of how trust is built. A founder may have an excellent product, a strong balance sheet and years of industry experience, but none of that necessarily translates into digital credibility. A prospective customer, investor or employee will often form an impression within minutes of searching for that founder online.&nbsp;
Brain Box Catalysts therefore looks at personal branding not merely as a content exercise, but as a reputation-building exercise. The objective is to create a digital footprint where the founder's expertise, achievements, opinions and credibility reinforce each other across multiple platforms. In that sense, the company sees content as the raw material, media as the amplifier and personal branding as the long-term asset.
The flagship Brain Box Podcast, hosted by Kaushik Bose, was voted among India's top 10 podcasts by Spotify in 2022 and has since crossed the 100-episode milestone, featuring conversations with entrepreneurs, CXOs, creators and business leader, with a community of over 250,000.&nbsp;
The Catalyst, the company's premium collector's-edition publication, takes that philosophy a step further. Rather than creating another digital article that disappears into an endless feed, the publication is designed as a physical authority asset that founders can actually keep in their offices and use as part of their professional identity. It reflects a larger belief that while digital visibility can be fleeting, tangible credibility assets can have a much longer shelf life.&nbsp;
For Kaushik, this distinction is important. "Attention is rented, but authority is owned" is one of the philosophies underpinning the Brain Box ecosystem.
That philosophy has also shaped Brain Box Catalysts, the couple's core PR and personal branding business. The company was recognised among the Global Top 10 agencies by DesignRush in 2024 and its offering now extends beyond creating visibility to also managing reputation. Through its Online Reputation Management services, Brain Box Catalysts works with founders and businesses to address problematic search results and strengthen how an individual or brand is represented across the digital ecosystem.&nbsp;
For senior executives and entrepreneurs, where a single negative or outdated search result can influence perceptions among customers, investors, employees and business partners, reputation management has increasingly become an important extension of personal branding and PR.
There is also a business dimension to this shift. In the traditional corporate world, salespeople and founders could often remain relatively invisible behind the brand they represented. That equation is changing. Buyers increasingly want to know who is behind a business before they commit, particularly in sectors where trust and expertise influence the purchase decision.&nbsp;
A founder who is consistently visible across credible media, professional networks, podcasts and other relevant platforms can create a degree of familiarity long before the first sales conversation takes place. For Brain Box Catalysts, this makes personal branding more than a vanity exercise. Done correctly, it becomes an extension of business development, helping founders create familiarity, credibility and ultimately commercial conversations.

But perhaps what makes Brain Box Catalysts particularly interesting is the story behind its founders. Kaushik brings 14 years of B2B sales experience across companies including Wipro, SAP, IBM and GBM in Dubai before moving into entrepreneurship. Arpita brings a very different but complementary operations background across Vodafone, Du Telecom, EVS &amp; FIS before becoming a serial wellness entrepreneur.&nbsp;
Together, they have built multiple businesses, experienced both success and failure, navigated exits and reinventions, and eventually brought those experiences into Brain Box Catalysts. That entrepreneurial lens has become central to the way they view their work with other founders.
It has also influenced another part of the ecosystem. Through Wellness Fusion, led by Arpita, the couple is exploring a subject that is often overlooked in conversations around entrepreneurship: the founder's own physical and mental capacity. The premise is straightforward. A business can only grow as sustainably as the person building it. Arpita's work brings nutrition (Arpita is a certified nutritionist from Stanford University), mental &amp; physical wellness, along with lifestyle (Arpita owned a multi-unit premium salon &amp; nail salon chain in India) into the founder's conversation - with an emphasis on holistic performance rather than quick fixes. For a generation of entrepreneurs increasingly dealing with long working hours, constant digital stimulation and the pressure of being perpetually "on", that perspective is becoming increasingly relevant.
The convergence of these different verticals is perhaps what defines the couple's approach to entrepreneurship. Their own journey has moved through corporate careers, sales, operations, wellness, multiple businesses and the media ecosystem, giving them a perspective that is difficult to replicate through a purely theoretical understanding of entrepreneurship.&nbsp;
Their belief appears to be that founders need more than visibility to build enduring businesses. They need a compelling story that people can understand, a reputation that people can trust and the physical and mental resilience to sustain the journey. It is an approach that connects two ideas that are rarely discussed together: the external perception of a founder and the internal wellbeing of the person building the business.
The larger ambition, therefore, appears to be more than building another PR agency. It is about creating an ecosystem where founders can build their narrative, amplify their authority, protect their reputation and strengthen the person behind the narrative. In a world where AI can produce content in seconds and information is becoming increasingly commoditised, perhaps the scarce commodity will not be content at all. It will be credibility. And that is precisely the territory Brain Box Catalysts appears determined to own.

From Visibility to Authority: How Brain Box Catalysts Is Building a New-Age Founder Ecosystem

Retirement should be planned, with investors balancing growth opportunities with assets that provide security. While paper assets like stocks have remained a popular choice for many investors, many are also looking at alternatives like gold to balance risk. They&rsquo;re now aware of the economic uncertainties that are happening around the world, and this is why a lot of them are looking for a safe haven that can preserve their portfolio during downturns.
Precious metals have maintained their reputation as assets that possess intrinsic value because they&rsquo;re useful to several industries. They&rsquo;re different from paper currencies that can lose their purchasing power over time during inflation. Although these investments are not entirely risk-free, adding them into one&rsquo;s retirement strategy can often provide investors another layer of protection against market volatility. See more info about inflation when you go here.
Why Do Precious Metals Continue to Attract Investors?

Gold has a unique property where it doesn&rsquo;t corrode over time, and it&rsquo;s an excellent conductor of electricity. Others, like palladium, are used in semiconductors because they&rsquo;re heat-resistant. For a lot of people who want to choose stability during economic cycles that can contract, these assets are considered resilient. There might be uncertainties with the stock market, and many flock to the precious metals because their value isn&rsquo;t tied directly to the performance of a single company.
It doesn&rsquo;t mean that the price of gold doesn&rsquo;t fluctuate, but like any other investment, it can move based on supply and demand. There are also economic conditions that can affect its value, but many still choose to own it because when stocks go down, the price of gold can usually increase. It&rsquo;s used as a diversification tool instead of a full replacement for traditional investments.
Why Consider Putting the Precious Metals into an SDIRA?
Retirement should begin early because waiting until the market conditions become too unpredictable can reduce the amount of time available for a portfolio to grow. It can&rsquo;t also easily recover from volatility when everything is heavily invested in stocks. On the other hand, a lot of investors are trying to build a diversified portfolio in a gradual way while they take advantage of their long horizon before they stop working.
Opening a self-directed individual retirement account allows them to include eligible precious metals into their portfolios while taking advantage of the tax-deferred growth that&rsquo;s offered by traditional IRAs. When they start sooner, they can make thoughtful decisions and track the price movements of gold so the savers can position themselves with a more balanced allocation that can weather the storms in the economy.
What to Know about the Tax Benefits of a Gold IRA?
Stocking gold for the rainy day can equal several benefits that can be enjoyed by investors. There are several restrictions that one should follow, and these include storage. Any bullion bought and put into the individual retirement account should be held in an IRS-approved depository.
The asset types like silver, gold, palladium, and platinum can be included in one&rsquo;s portfolio, but not all of them are eligible. For tax implications, there&rsquo;s a 28&#37 tax for long-term gains, but one can defer these liabilities by opening a traditional gold IRA, which is funded by pre-tax money. It&rsquo;s subject to the IRS&rsquo; contribution limit, and the taxes are only paid during withdrawals.
Others may open a ROTH IRA that&rsquo;s funded with after-tax income. Earnings are not taxed, as well as withdrawals upon retirement. Also, physical possession of the bullion is treated as a distribution, and this can trigger penalties with additional taxes depending on the type of account created. It&rsquo;s best to consult with the professionals for more information about these to avoid mistakes.
Learn What the Costs Are

As with any other investments, a precious metals IRA has certain fees that investors should understand before committing to it. These expenses help support the custody of the bullion and secure storage of their gold bars. Account setup fees may typically apply to a newly opened SDIRA, while custodians can charge more to compensate the financial institution that&rsquo;s responsible for making sure that the account is compliant with the IRS.
Buying precious metals often involves dealer premiums that may be above the current spot price, and these can reflect the distribution expenses in the transaction. While it&rsquo;s worth checking all of the fees involved, a lot of investors often see them as part of the overall costs of owning physical assets that can appreciate over time.
How to Choose a Trusted Gold IRA Company?
An experienced provider will generally guide the investor into making important decisions and explain processes like rollovers. Many of them can coordinate with a custodian, and among these companies, Goldco was named best gold IRA company in recognition of its reputation for customer service. Working with an established company will ensure that each purchase is compliant with the IRS requirements and the entire deal will be smoother. They will also simplify what could have been a complicated process, especially for first-time investors who are unfamiliar with SDIRAs.
These reputable providers are generally more focused on educating their investors about gold instead of pressuring them. They are transparent with the fees, and many can answer questions about certain eligible precious metals that can be added into the account. This way, many would feel confident that they&rsquo;re making wiser decisions when it comes to how they&rsquo;re allocating their retirement savings.
Diversification for Long-Term Retirement Planning
Putting one&rsquo;s eggs into different baskets is still one of the foundational principles of successful investing. Concentrating assets into a single investment class may often expose a portfolio to unnecessary risks, especially when there&rsquo;s a drastic change in market conditions. Meanwhile, including precious metals in a mix of stocks and bonds can often create a more balanced allocation.
Instead of attempting to outsmart the market and predict short-term movements, many investors choose a longer path that&rsquo;s more stable. Including precious metals can be a strategy that can help preserve their purchasing power while enjoying the tax breaks that they can bring through an SDIRA.
Disclaimer: The views and opinions expressed in the article are media marketing initiative and do not represent the stand and views of Mid-Day Group. Mid-Day Group disclaims any and all liability to any party, company or product for any direct, indirect, implied, punitive, special, incidental or consequential damages arising directly or indirectly from the use of this content.

Precious Metals: Building a Stronger Retirement with Gold

There are some expenses which arrive on schedule every year without exception. School fees in June. Insurance renewals in February. The Diwali budget. Each is known in advance and entirely foreseeable. Yet most households still scramble to arrange the money when the time comes.
The scramble is not a cash flow problem. It is a planning problem. An annual expense of ₹50,000 does not need a panic arrangement in the month it falls due. It needs ₹4,200 set aside each month for the twelve months before that. This is precisely what a recurring deposit is built for. Let&rsquo;s understand how an RD can help you save for your recurring expenses.
What Counts as a Predictable Yearly Expense
Predictable yearly expenses share one characteristic: you know they are coming, approximately how much they will cost, and when they fall due. School and college fees are the most obvious. Insurance premiums follow annual renewal cycles. Vehicle insurance, term life cover, and health policies all produce lump-sum demands at regular intervals.
Other common examples include home maintenance costs that cluster around a particular season, vehicle servicing, annual subscriptions, and planned family events. What unites all of these is that their timing and approximate size are never a surprise. The only surprise is when the money is not ready.
Why an RD Works Well for Yearly Expenses
An RD creates a direct link between a regular savings habit and a specific future need. The monthly instalment is fixed, the maturity date is set at opening, and the maturity value is calculable in advance. These features together make it well-suited to covering expenses that have a fixed date and a fixed size.
Saving in a regular savings account rarely produces the same discipline. When money sits in an accessible account, it tends to get used for other things. An RD locks the contribution each month. The interest also adds a real uplift: saving ₹4,000 per month for twelve months produces slightly more than ₹48,000 at maturity because earlier contributions earn interest for longer.
How to Match RD Tenure to the Expense Date
Working backwards from the due date is the most important step. If school fees are due in June, the RD should mature in May or early June. That means opening the deposit in June or July of the previous year, setting the tenure at eleven or twelve months, and selecting the instalment that delivers the required amount.
A few months of delay compresses the saving window and forces a higher monthly contribution. Opening an RD in October for a June deadline leaves only eight months, which requires a noticeably larger instalment to reach the same target. If the maturity date falls a few weeks before the expense date, the funds simply sit in the linked savings account until needed.
Using an RD for Different Expense Types
A household with multiple predictable yearly expenses can run several small RDs simultaneously, each aligned to a different expense date. A ₹3,000 per month RD for school fees. A separate ₹1,200 per month RD for insurance renewal. A ₹2,500 per month RD for the annual holiday budget. This approach keeps each savings stream purpose-specific, with no risk of one fund quietly absorbing another's balance.
For smaller expenses under ₹15,000, a single RD with a modest instalment serves the purpose without much effort. For larger obligations like college tuition, the RD may need to be supplemented from another source.
How the RD Calculator Helps with Planning
Enter the target amount, the available tenure in months, and the expected interest rate. The RD calculator returns the monthly instalment required. If that figure exceeds what the budget can absorb, check whether starting earlier reduces the deposit to something manageable.
A household planning for three annual expenses can run three separate calculations, confirm the combined monthly commitment is workable, and then open the deposits accordingly. Knowing the exact numbers before committing makes budgeting around the additional outflow far more straightforward.
Conclusion
An RD tells you exactly what you will have on exactly which date. The limits are also real. It earns a fixed return and suits money that has a defined purpose and a defined date.
Predictable expenses deserve predictable preparation. The discipline of a monthly deposit, a fixed maturity date, and the act of starting early together eliminate the year-end scramble that most households accept as unavoidable.
References:
https://www.ujjivansfb.bank.in/banking-blogs/deposits/recurring-deposit-savings-habit
https://www.axis.bank.in/blogs/deposits/how-can-recurring-deposits-help-in-financial-planning
https://www.icici.bank.in/personal-banking/blogs/deposits/recurring-deposits/top-5-benefits-of-recurring-deposit
https://www.federal.bank.in/banking-bytes/how-to-set-financial-goals-and-how-rd-can-help-achieve-them
https://www.utkarsh.bank.in/blogs/recurring-deposit-guide-save-smartly-every-month
https://www.indusind.bank.in/iblogs/savings-account/5-benefits-of-recurring-deposits-we-mostly-overlook/
Disclaimer: The views and opinions expressed in the article are media marketing initiative and do not represent the stand and views of Mid-Day Group. Mid-Day Group disclaims any and all liability to any party, company or product for any direct, indirect, implied, punitive, special, incidental or consequential damages arising directly or indirectly from the use of this content.

How Can a Recurring Deposit Help You Save for Predictable Yearly Expenses?

Fashion is at its most exciting when it surprises. At the JD Design Awards 2026, one of the evening's most talked-about collaborations came from an unexpected pairing-premium luxury brand Aadvik Crystals and a couture collection inspired by India's timeless mythology.
Moving beyond jewellery and home d&eacute;cor, Aadvik Crystals transformed natural crystal formations into sculptural runway pieces, proving that crystals can be as much a part of high fashion as they are of luxury living.
The collaboration accompanied a collection inspired by the eternal love stories, where flowing silhouettes met striking crystal specimens including Pyrite Towers and Labradorite Geodes. Rather than serving as accessories, the crystals became an extension of the garments, adding depth, symbolism and visual drama to the runway.
The collaboration was facilitated by The Charter, led by Founder Devarsh Saraf, in association with Rinesh Dalal, Director at JD Institute of Fashion Technology, bringing together fashion, creativity and premium brand storytelling at the JD Design Awards 2026.

For Tushar Rothe, Founder of Aadvik Crystals, the collaboration represented a natural extension of the brand's philosophy.
"We've always believed that crystals deserve to be appreciated beyond their traditional role. They are masterpieces shaped by the Earth over millions of years. Presenting them on a fashion runway allowed us to celebrate them as objects of art, craftsmanship and timeless luxury," he says.
Karishma Tushar, Spiritual Wellness Guide and Co-Founder, Aadvik Crystals, added,
"True luxury has always been about emotion as much as aesthetics. Crystals carry stories that began millions of years ago, and when those stories are woven into fashion, they create something timeless. This collaboration beautifully celebrated heritage, artistry and conscious design."
A memorable highlight of the evening saw Tushar Rothe joining the designers and the show's showstopper on the runway, celebrating the successful partnership between fashion and luxury craftsmanship.
The presentation was also recognised with the Best Brand Integration Award, acknowledging the creative way in which the brand became part of the runway narrative rather than simply appearing alongside it.
Behind the collaboration were designers Harshita Gupta and Prachi Rawal, whose vision blended contemporary couture with India's rich cultural heritage. Together with Aadvik Crystals, they created a presentation where fashion, storytelling and natural artistry came together seamlessly.
For Aadvik Crystals, the runway is only the beginning. The brand sees this collaboration as part of a larger vision to position natural crystals not only in homes and wellness spaces, but also within the worlds of fashion, design and contemporary luxury.
As luxury continues to embrace authenticity, craftsmanship and meaningful storytelling, collaborations like these remind us that inspiration can come from the most unexpected places.
Sometimes, it comes from a crystal that has waited millions of years to tell its story.
Disclaimer: The views and opinions expressed in the article are media marketing initiative and do not represent the stand and views of Mid-Day Group. Mid-Day Group disclaims any and all liability to any party, company or product for any direct, indirect, implied, punitive, special, incidental or consequential damages arising directly or indirectly from the use of this content.

Brand Stories

Discovery India Presents P.C. Chandra Group - 'More Than Gold'

Discovery India Presents P.C. Chandra Group - 'More Than Gold'

From Visibility to Authority: How Brain Box Catalysts Is Building a New-Age Founder Ecosystem

Precious Metals: Building a Stronger Retirement with Gold

How Can a Recurring Deposit Help You Save for Predictable Yearly Expenses?

From Crystal Galleries to the Runway: Aadvik Crystals Makes a Stylish Statement at JD Design Awards 2026

Home / Brand Stories

Brand Stories

Discovery India Presents P.C. Chandra Group - 'More Than Gold'

Discovery India Presents P.C. Chandra Group - 'More Than Gold'

From Visibility to Authority: How Brain Box Catalysts Is Building a New-Age Founder Ecosystem

Precious Metals: Building a Stronger Retirement with Gold

How Can a Recurring Deposit Help You Save for Predictable Yearly Expenses?

From Crystal Galleries to the Runway: Aadvik Crystals Makes a Stylish Statement at JD Design Awards 2026