Explore India’s leading fashion designers - from Masaba Gupta to Rohini Sethi - blending heritage, innovation, and global style.
Masaba Gupta and Rohini Sethi
India’s fashion landscape is a vibrant tapestry woven with rich traditions, exquisite craftsmanship, and innovative design. From the intricate embroidery of heritage textiles to contemporary silhouettes that redefine style, Indian fashion designers are celebrated both nationally and globally for their creativity and vision. Blending age-old techniques with modern aesthetics, these designers have transformed the way we perceive fashion - creating collections that tell stories of culture, artistry, and sustainability.
In this introduction, we explore some of the most influential fashion designers in India today, whose work continues to shape and inspire the industry with their unique blend of tradition and modernity.
Masaba Gupta: The Queen of Quirk in Indian Fashion
Masaba Gupta has emerged as one of the most unconventional and influential designers in contemporary Indian fashion. The daughter of actress Neena Gupta and legendary cricketer Vivian Richards, Masaba carved her own niche with a unique aesthetic that challenges tradition and embraces bold individuality. She launched her label, House of Masaba, at just 19, becoming the youngest designer to showcase at Lakmé Fashion Week in 2009 - and she hasn’t looked back since.
Masaba's designs are celebrated for their vibrant prints, experimental silhouettes, and fearless fusion of Indian and Western styles. She redefined the saree by introducing pre-draped versions, added pockets to lehengas, and normalized offbeat motifs like cows, cameras, and lipstick prints on traditional garments. Her creations are loved by millennials, celebrities, and fashion-forward brides who seek comfort without compromising on statement-making style.
Over the years, Masaba has expanded her brand beyond clothing. House of Masaba now includes beauty, jewelry, swimwear, and even home décor. She has collaborated with major names like Nykaa, Titan, and boAt, and has made fashion more accessible through affordable capsule collections.
In 2020, Masaba made her acting debut in the Netflix series Masaba, a semi-fictional take on her life. The show was praised for its fresh storytelling and opened another chapter in her already multifaceted career.
Arbaaz Khan wearing Label Rohini Sethi
What sets Masaba apart is not just her design sensibility, but her voice - honest, bold, and unapologetic. She speaks openly about identity, body positivity, and the pressures of growing up in the public eye.
Masaba Gupta stands as a symbol of what Indian fashion can be: diverse, fearless, and deeply personal. Her journey continues to inspire a new generation of designers and dreamers looking to break the mold and wear their truth with pride.
India’s fashion industry is a vibrant blend of tradition and modernity, shaped by visionary designers who have made a mark both nationally and internationally. Among the most celebrated names is Manish Malhotra, renowned for his opulent bridal couture and Bollywood collaborations that have redefined luxury fashion in India. His intricate embroidery and lavish designs continue to captivate fashion lovers.
Another iconic figure is Sabyasachi Mukherjee, whose deep-rooted respect for Indian heritage is reflected in his rich textiles and detailed craftsmanship. Sabyasachi’s work is synonymous with timeless elegance, blending age-old techniques with contemporary silhouettes. Ritu Kumar stands as a pioneer in Indian fashion, famous for reviving traditional crafts such as hand-block printing and bringing them to the global runway. Her ability to merge Indian textiles with modern styles has earned her worldwide acclaim.
In Delhi, Tarun Tahiliani has carved a niche by marrying Indian aesthetics with Western tailoring, creating luxurious collections that resonate with global audiences. His innovative drapes and exquisite embellishments are a testament to his design prowess. Mumbai-based Anita Dongre is a strong advocate of sustainable fashion and Indian craftsmanship, offering a diverse range of prêt-à-porter and bridal wear that balances style with ethical values.
Neeta Lulla, known for her extensive work in Bollywood, has made significant contributions to costume design and bridal fashion, while Anamika Khanna continues to push boundaries with her avant-garde creations that fuse Indian and Western elements seamlessly. Together, these designers have not only elevated Indian fashion but also set new standards of creativity and craftsmanship worldwide.
Following our exploration of India's top fashion designers, let's now spotlight two emerging talents making waves in the industry: Rohini Sethi is shaping the Indian fashion landscape with her innovative designs and commitment to quality. Her work reflects a blend of tradition and modernity, appealing to a new generation of fashion enthusiasts.
Rohini Sethi: A New Face of Modern Indian Couture
Rohini Sethi is redefining Indian fashion with her signature blend of classic couture and modern elegance. As the founder of Rohini Sethi Haute Couture, she has created a luxury label known for exquisite bridal wear, occasion pieces, and celebrity styling. Her collections are marked by intricate craftsmanship, refined silhouettes, and a deep respect for traditional Indian textiles, all reimagined through a contemporary lens.
Based in Mumbai, her flagship store is located at:
Atelier No. 2, Patil Wadi, Old Ferry Road, Near Satare Wadi BHD Madh Church, Madh Island, Malad West, Mumbai – 400061.
For inquiries or appointments, the store can be reached at +91 9999739991.
Rohini’s designs cater to a high-end clientele, offering personalized couture experiences that emphasize detail, luxury, and individuality. Her ability to blend rich embroidery with modern cuts has attracted attention from celebrities and fashion insiders alike.
In 2023, she expanded her brand with the launch of “Invincible Me”, a designer activewear collection created in collaboration with Sumit Kumar, Rohit and Sneha Sethi.
Sneha Sethi is a visionary Celebrity Stylist and Creative Director shaping fashion stories with a blend of artistry, individuality, and innovation.
Whereas, Sumit Kumar, a renowned stylist who has brought his artistic brilliance, who has been responsible for the styling of Rohini Sethi Couturier’s collection. can be thanked for his artistic brilliance on styling the outfits.
This line reflects her forward-thinking approach, merging fashion with functionality for a generation that values both style and wellness.
Arbaaz Khan wearing Label Rohini Sethi
Rohini Sethi Haute Couture has emerged as a go-to fashion house for celebrities across Bollywood and the entertainment industry. The label has dressed a stellar lineup of renowned personalities, including Arbaaz Khan, who recently collaborated with the brand for an exclusive photoshoot, as well as Sunny Leone, Govinda, Mika Singh, Chris Gayle, Tanuj Virwani, and Kavita Kaushik, among others.
Rohini Sethi Haute Couture Launched Sportswear Line ‘Invincible Me’ - Rohini Sethi Haute Couture, celebrating 15 years in fashion, launched its new sportswear collection, ‘Invincible Me’, in collaboration with Rohit Sethi and Sneha Sethi. The collection aimed to promote health, fitness, and confidence through stylish, performance-driven activewear. Entrepreneur and fitness enthusiast Rohit Sethi, director of Sethi Conglomerate, brought his dynamic energy to the project, while renowned stylist Sumit Kumar handled the collection’s styling. Adding star power, Bollywood actor and director Arbaaz Khan joined the campaign for an exclusive photoshoot. He expressed his admiration and wished Rohini and Rohit Sethi success, saying, “I am sure it is going to be a tremendous success.”
Designer Rohini Sethi, who began her journey in Delhi and expanded to Mumbai, had already established herself in couture and Bollywood costume design. With ‘Invincible Me’, her brand embraced a new direction - merging fashion, fitness, and empowerment.
These high-profile associations have significantly enhanced the brand’s visibility, cementing its reputation as a leading name in luxury couture and celebrity styling in India.
Rohini Sethi is not just a designer; she is an entrepreneur who understands the evolving needs of the modern Indian consumer. Whether crafting an opulent bridal lehenga or curating a chic athleisure set, she remains committed to innovation, elegance, and empowerment. Her journey marks her as a powerful force in shaping the future of Indian fashion.
Rohini Sethi can be reached on Instagram at -https://www.instagram.com/rohinisethicouturier/
As Indian fashion continues to evolve, these visionary designers remain at the forefront-honoring tradition while pioneering innovation, and inspiring the world with their timeless creativity and unparalleled craftsmanship Masaba Gupta and Rohini Sethi
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