Youth power continues to rule the box office this week. While Timepass has done a business of Rs 20 crore in two weeks, last Friday&rsquo;s release Yaariyan, directed by debutante Divya Khosla Kumar, collected Rs 19 crore at the box office. Abhishek Chaubey&rsquo;s Madhuri Dixit-starrer garnered collections north of R10 crore in the first weekend.
<img title="'Yaariyan'" src="http://images.mid-day.com/images/2014/jan/14Yaariyan.jpg" alt="'Yaariyan'" /> 'Yaariyan'
Atul Mohan, trade analyst, emphasises the contrast between the two Bollywood films. &ldquo;One targetted the youth while the other was seeking mature audiences. Yaariyan had a great weekend with youngsters thronging cinema halls thanks to its successful music. The satellite rights have also fetched handsome revenue for the makers.
<img title="Marathi film 'Timepass' is making hay at the box-office" src="http://images.mid-day.com/images/2014/jan/14-Timepass.jpg" alt="Marathi film 'Timepass' is making hay at the box-office" /> Marathi film 'Timepass' is making hay at the box-office
The film is plus for all parties associated. Dedh Ishqiya, on the other hand, had a slow start but the figures improved as the week progressed. The sequel is expected to do well in multiplexes.&rdquo;
Timepass has brought the attention back to theatre-going audiences whose age ranges between 17 and 25. Its subject, like Yaariyan, revolves around the youth. This supply-demand aspect is best reflected in the numbers both the films have posted. Exhibitor Rajesh Thadani adds, &ldquo;Yaariyan opened better at the box office than Dedh Ishqiya, and the main reasons are its good music and the film&rsquo;s frenetic promotion. Dedh Ishqiya is slowly picking up now.&rdquo;
Interestingly, trade pundits feel that Timepass has certainly affected the business of the two Hindi films that released last Friday. Nitin Keni, producer of the Marathi film, sums up, &ldquo;The film is about aspiration and broken hearts, and such films work with the audiences.&rdquo;

While 'Yaariyan' is scoring better business than 'Dedh Ishqiya', the Marathi film 'Timepass' looks like the real winner at the box office

'Yaariyan' collects Rs 19 crore

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'Yaariyan' collects Rs 19 crore

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