Amit Trivedi feels 'alive' on stage, in studio

Amit TrivediNational Awardwinning composer Amit Trivedi says he loves to spend time in a music studio and on stage these are the places he feels alive Amit who is judging a music show titled The Remix for Amazon Prime Video said he has to push himself for promotional activities I think studio and stage are the places where I belong These are the best places in the world for me For the rest I push myself Whether it is a promotional activity giving interviews these are part of our profession I only feel alive when I am performing on stage and making music in the studio Amit told IANS here during the digital shows promotional activityStarting his Bollywood career with the 2008 film Aamir Amit went on to win the prestigious National Award for Best Music Direction for his second Hindi film DevD While experimenting is important to bring change in film music Amit believes that right marketing is equally required for setting a trend He also mentioned that as a Bollywood composer the fate of music depends on the success of the movie and therefore though his work in the film Bombay Velvet was appreciated by critics for bringing jazz music to Bollywood the album could not gain commercial successYes the music of Bombay Velvet was way different from the rest of my work and that is why that needed some good marketing and special promotion I think whenever we do anything experimental we need a good marketing team to back the efforts to set it as a trend When it comes to film music the fate of the album majorly depends on the fate of the film Amit saidOn the other hand as a composer we should also keep in mind that our experiment should be accessible for the common music listeners For instance in Bombay Velvet I tried to Indianise those jazz compositions but then lets face it the album was not well marketed because the film flopped said the composer who has also given music for films like Aisha Ishaqzaade and QueenSo can only a musician market and position his music better than a corporate person Amit said No see a marketing expert is the one who can sell anything and everything under the sun As a music composer though I will be able to explain music better and would understand the pulse of my listeners well I would not know how to sell it to the corporates So it is their job Having said that I do not analyse too much on failure because there is no formulaThe Remix is a unique musicbased show that will give an opportunity to contestants to recreate old compositions The spotlight will be on music producers arrangers and singers According to Amit this is a great initiative I doubt if common people would know who is arranging and playing the music between the lyrics The fact is that we are all dancing to the beats along with the vocals But who is playing the beat Would we enjoy a dance number equally without the music and only with voice The answer is noTherefore giving them equal respect is important and this show is doing it explained Amit This will take Indian pop music to the next level and our talents will get much better exposure globally This is big for budding talent The 10episode show will start streaming on Amazon Prime Video from March 9Catch up on all the latest entertainment news and gossip here Also download the new midday Android and iOS apps to get latest updatesThis story has been sourced from a third party syndicated feed agencies Midday accepts no responsibility or liability for its dependability trustworthiness reliability and data of the text Midday managementmiddaycom reserves the sole right to alter delete or remove without notice the content in its absolute discretion for any reason whatsoever