Set to play a professional wrestler in Mard Ko Dard Nahi Hota, Gulshan Devaiah took inspiration from former American wrestling professional Ric Flair, who the actor considers a heel (wrestler who portrays the villain or the antagonist in a match) when in his prime.

Devaiah asserts that his character, Jimmy, was written as a heel — one who doesn't play by the rules and exhibits despicable behaviour during the match. "I've been a fan of pro-wrestling since long. My character is a bad guy in pro-wrestling. He is loud, and indulges in trash talk.