Bollywood’s young brigade has become valuable as brand ambassadors for products that are in demand by their fan group. So, while the stars that cater to the 30-plus group are getting their hands sticky with cooking oil and health supplements, the younger lot are lending their names to beauty products and cell phones.

Presently, Alia Bhatt leads the female pack as the most wanted in brand endorsements while among the male contingent, Ranveer Singh’s condom campaign has attracted attention. Ad filmmaker Prahlad Kakar says, “Storytelling is the future of advertisements.” While ad and theatre personality Rahul daCunha feels, “There cannot be a commercial with both a star and a story.” Hitlist takes a look at stars and their brand appeal.