A look at young Bollywood stars and their brand appeal

Bollywoodrsquos young brigade has become valuable as brand ambassadors for products that are in demand by their fan group So while the stars that cater to the 30plus group are getting their hands sticky with cooking oil and health supplements the younger lot are lending their names to beauty products and cell phonesPresently Alia Bhatt leads the female pack as the most wanted in brand endorsements while among the male contingent Ranveer Singhrsquos condom campaign has attracted attention Ad filmmaker Prahlad Kakar says ldquoStorytelling is the future of advertisementsrdquo While ad and theatre personality Rahul daCunha feels ldquoThere cannot be a commercial with both a star and a storyrdquo Hitlist takes a look at stars and their brand appealDeepika PadukoneEndorsements Grooming electronic beverage stationery banking and financial brands Endorsement fee Rs 6 crore approxin short Deepika acted in three films this year mdash Kochadaiiyaan Finding Fanny and Happy New Year The secret behind her large reservoir of energy may be due to endless cups of hot coffee at least that is what her choice of beverage endorsements highlight There is no stopping her with the successful outcomes at the boxoffice and her choice to serve variety with quality that rubs off on the advertisement front tooAlia BhattEndorsements Clothing and grooming brandsEndorsement fee Rs 1 crore approxIn short According to ad films executive Aditya Akolkar ldquoAlia Bhatt is a brand in itself She thought that Prithviraj Chavan was the President of India Therefore when Anushka Sharma embarrassed herself in Karan Joharrsquos rapidfire round he termed her gaffe as an lsquoAlia Bhatt momentrsquo Akolkar feels that in the industry any publicity is good publicity ldquoShe still gets viral traction for her flawed general knowledge thus every celebrity has their own unique selling pointrdquoParineeti ChopraEndorsements Clothing grooming food and electronics brandEndorsement fee Rs 15ndash2 crore approxIn short This year has not been as successful as the last for Parineeti but havenrsquot the cityrsquos potholed roads taught us that life has its ups and downs She still manages to bag endorsements that keep her in the public eye The ad marketing guys still have utmost faith in her after her exceptional work in Ishaqzaade 2012 even though her colleagues are giving her a run for her money when it comes to the box officeAnushka SharmaEndorsements Grooming twowheeler beverage telecommunication and electronics brandsEndorsement fee Rs 3ndash4 crore approxIn short Anushka has been in the news for her relationship with cricketer Virat Kohli and now for her upcoming film PK Her last BTown outing was Matru Ki Bijlee Ka Mandola in January 2013 So the actress must be commended for her appearances even when not on the silver screen Thanks to the several advertisements that she gets offered it is almost as if shersquos waiting for you to switch on the TV and once you do she drives by on a scooty offers a cold drink and reminds you to apply face wash before you get to watch your favourite programme On hindsight she defines that thin line between being irritating and trying to be convincingSonam KapoorEndorsements Grooming electronics home decor and luxury brandEndorsement fee Rs 35ndash4 crore approxIn short She is known for stepping out in designer wear more than her films But DaCunha alleges ldquoYoursquoll see that the stars that do advertisements are really the ones who are not doing wellrdquo In turn to bag a good endorsement deal she will need to bag above average filmsPulkit SamratEndorsements Beverage telecommunication and ecommerce brandsEndorsement fee Rs 5560 lakh approxIn short DaCunha says ldquoPulkit Samrat may not be able to get a following through his films but to keep his Opportunity To See OTS mdash a measure of impact in advertising mdash going he is doing more advertisementsrdquo This endorses his opinion that stars who are doing commercials are the onersquos who arenrsquot doing wellYami GautamEndorsements Food beverage automobile and clothing brandEndorsement fees Rs 1 crore approxIn short It is debatable whether the best of us would settle for an icecream on a date but seeing Yami Gautam in a music video with Sidharth Malhotra for an icecream commercial is good progress after spending a lot of screen space on fairness cream advertisements besides the traction on the Internet is alarming The Vicky Donor actress is in a happy space with a bevy of brands in her kittyArjun KapoorEndorsements Electronics brandsEndorsement fee Rs 80 lakhndash1 crore approxIin short On joining hands with a popular audio equipment brand Arjun Kapoor said ldquoI have been using this brandrsquos products in my home and on the go so this was really a marriage of convenience for merdquo What sort of marriage it was can be left to speculation but as the head of distributions for this brand believes ldquoArjun Kapoor represents the youth of today who are independent expressive and confidentrdquoRanveer SinghEndorsements Clothing condom and automobile brandEndorsement fees Rs 354 crore approxIin short While no celebrity has mustered courage to do an ad on condoms Ranveer unlike his colleagues chose to endorse it to create awareness about sexual wellbeing and promote safe sex He also replaced Hrithik Roshan who was the face of an Indian clothing brand Karan Bakaimpadi who worked with Ranveer for an upcoming show in continuation to the condom campaign says ldquoRanveer is open to experimentation and improvises his way into any character which makes him an icon to the freespirited youth of todayrdquoVarun DhawanEndorsements Grooming and electronics brandEndorsement fees Rs 1 crore approxIn short To see an actor moulding himself into a new character for commercials gives them an opportunity to fulfill their silver screen duties on other screens too In the commercial for a smartphone brand Varun Dhawan makes an attempt at rapping We leave its value upon your assessment as to whether this one raises a toast to Pitbull