Bollywood star Abhishek Bachchan, a sports enthusiast, Tuesday announced the launch of the first official online store of the National Basketball Association (NBA) at an event here.

The online store -- NBAStore.in, has been launched by NBA in association with e-commerce platform Jabong. It is an attempt to bring a wide assortment of NBA merchandise closer to Indian fans and it will also include the first ever NBA products for women in the country.