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Bollywood star Akshay Kumar has replaced Salman Khan as the face of innerwear brand Dollar Club and the company plans to spend about Rs.25 crore on the ad campaigns.

"Dollar Industries is tipped to spend up to Rs.25 crore for the campaign in the next one year. The new commercials featuring Akshay Kumar are likely to hit the air in the first week of February," said Krishan Gupta, director of Dollar Industries Ltd, in a press statement.