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Arjun Rampal and Mehr Jessia have tied up with IPL 3 to organise parties and fashion shows after every match. That would mean a total of 55 parties and 55 fashion shows! The concept was decided upon after Mehr and IPL chairman Lalit Modi brainstormed on it.

Mehr explained the need for parties after matches saying that they will bring all the players together even if they don't drink. The team on whose home ground the match is played will be the host for the party. Top fashion designers such as Shantanu and Nikhil, Manish Malhotra, Rocky S, Anamika Khanna have already agreed to be a part of the event. However, Arjun and Mehr won't be at every party as often there are two matches scheduled on the same day and it will be impossible for them to be at two places at the same time.