Sidharth Malhotra's latest outing, 'Ittefaq' banked by major production houses of Karan Johar and Shah Rukh Khan is performing averagely at the Box office. Though the film, also starring Sonakshi Sinha and Akshaye Khanna have been critically praised, it is Akshaye Khanna who is sweeping away with the accolades. With a good acting potential to his credit, Sidharth's position as a bankable star has started to weaken, unlike his peers. Rumour has it that Sidharth Malhotra has lost out on a quirky comedy film by a renowned production house and Ayushmann Khurrana has been roped in. The production house, bankrolling this comedy, has already delivered a sleeper hit with Ayushmann. With hits like 'Bareilly ki Barfi' and 'Shubh Mangal Savdhan' to his credit and his spectacular performances in films like 'Vicky Donor' amongst others, the star's demand amongst the producers has increased.

Sidharth Malhotra