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Calls it Ex-Valentine's Day and urges those dumped to get back at their exes

Ekta Kapoor is all set to start a campaign urging the country's youth to get back at their exes this Valentine's Day. She will distribute dhokha cards with hate messages that one can send to those who dumped them. She is also planning to tie up with a social networking site for an application that will allow users to send these cards virtually. She will also tie up with a radio station to distribute un-valetine's day gif hampers comprising cactus plants to send to exes.