Did you think that social networks gave you an insight into the life of your favourite celebrity? Think again! Each one of us wants to get up close and personal with our favourite icons. In fact the icons of today including the likes of John Abraham, Lara Datta, Ileana D'cruz, Madhavan and Pooja Gandhi, have themselves expressed their desire to reach out to their audiences on convenient platforms. Fresh maal This lead to the genesis of UTV's latest venture! UTV, known for its innovation and creative thinking has a unique proposition of creating digital presence for well-known icons. Offering millions of fans interactivity and access to their favorite iconsu00a0-- be it top line celebrities from Bollywood, regional stars, well-known sportspeople, authors or just about anyone who has a fan following, UTV has conceptualised a digital persona of celebrities. It aims to build innovative propositions with these icons across mobile and web. <img alt="" src="/imagedata/2010/jul/John.jpg" border="5" /> WHO: John Abraham and Ronnie Screwvala WHAT: Talking about UTV's new venture Star gazing UTV has acquired the digital rights to a whole galaxy of stars, from Bollywood actors, to regional stars, to well-known sportspeople and many more. These stars will now be directly connected with their fans across the globe, via the mobile phone and the web. And the first one to understand the potential of this space is none other than John Abraham! Says John on his digital presence, "I am a very private personu00a0-- I'm not active on any of the social networking sites but I had to figure out a way to connect with my audiences. This is why I got on board with UTV, that is launching me both on web and mobile platforms. Now, everyone gets to interact with the virtual 'John Abraham' and know the true side of me." Excited about this venture, John spoke also of his voice blog, where he already has a loyal fan base of listeners, tuning in to his daily blogs, and of his official website <a href="http://www.johnabraham.com" target="_blank">www.johnabraham.com</a>. John will soon be followed by various other big names from across the length and breadth of the country like Ileana D'cruz, Lara Dutta, Madhavan, Pooja Gandhi, Riya Sen, Raima Sen, Neetu Chandra, Cyrus Barucha, and many more. Digi talk UTV sees itself emerging as a dominant player in this space almost instantly, as there is no other player in the market that can boast of such a gamut of celebs!u00a0 "The power of digital mediums is truly underestimated," said Ronnie Screwvala, CEO, UTV Group. "UTV's expertise in the digital space, astute understanding of the market and ability to bring innovative and exceptional content to the table will be front drivers of this venture. To satisfy the voyeuristic taste buds of Indians around the globe, the platforms will reach out to three clusters of the consumersu00a0-- Indians based globally, the urban Indian consumers consuming rich content on PC and mobile screens and small town India.u00a0 You will now get an opportunity to exclusively interact with your favourite icons through web and mobile, on the go. You can get a firsthand experience with the stars across voice blogs on the mobile, interactive voice chats, web destinations, images and wallpapers. UTV is also exploring merchandising; web applications, celebrities based games and even properties to make the proposition more engaging. So, relax, lay back on your sofa and enjoy a hassle free interaction with your favourite icon, at the click of a button!

Did you think that social networks gave you an insight into the life of your favourite celebrity? Think again!

Icons go digital with UTV

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