Newcomer Sara Ali Khan considers her Simmba director Rohit Shetty the "king of commercial cinema". "I am a huge Rohit sir fan. I aspire for versatility, and I mean it. I messaged Rohit sir thrice and he responded on the third message. I think he is the king of commercial cinema. So, knowing that Rohit sir and Ranveer Singh were coming together, I had to," Khan told the media when asked why she wanted to work in a Rohit Shetty film.

Simmba addresses the issue of rape and sexual harassment of women, and how rapists often walk free after the crime because of the negligence of police and political power. The film shows how the protagonist Simmba, played by Singh, brings a change.