Sonam Kapoor took to her social media sharing videos of Ranbir Kapoor and Alia Bhatt where the actors are seen revealing their Luck Charm ahead of the film's release. The makers have opted for a unique promotional strategy and the recent lucky charm campaign is the proof of it.

Taking to social media handle Sonam Kapoor shared Ranbir Kapoor's Lucky Charm and wrote, "Whats Your Lucky Charm? Ranbir Kapoor. My good friend, #RanbirKapoor has just sent this sweet video of his lucky charm! Thank you so much mere Sanju! Tell me your lucky charms using the hashtags below! May the luck be with you! #WhatsYourLuckyCharm #TheZoyaFactor [sic]"