Fitness freak, Akshay Kumar (right) on Saturday launched a campaign endorsing a sugar substitute brand.
<img title="Akshay Kumar" src="http://images.mid-day.com/images/2014/nov/15Akshay-Kumar.jpg" alt="Akshay Kumar" /> Akshay Kumar. Pics/Nikesh Gurav Being health conscious, the actor is known to propagate products and institutes that encourage the idea of fitness.
<img title="Tisca Chopra" src="http://images.mid-day.com/images/2014/nov/Tisca-Chopra-short-hair.jpg" alt="Tisca Chopra" /> Tisca Chopra He was joined by actress Tisca Chopra, who was almost unrecognisable in short hair.
<img title="Sanjeev Kapoor" src="http://images.mid-day.com/images/2014/nov/15Sanjeev-Kapoor.jpg" alt="Sanjeev Kapoor" /> Sanjeev Kapoor Celebrity chef, Sanjeev Kapoor also attended the campaign launch which was held in collaboration with a non-governmental organisation.

Fitness freak, Akshay Kumar on Saturday launched a campaign endorsing a sugar substitute brand

Spotted: Akshay Kumar at an endorsement event

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Spotted: Akshay Kumar at an endorsement event

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