The end of 2014 has witnessed interesting changes for designer Vikram Phadnis, who has completed 25 years in the industry. Apart from announcing his plunge into direction for a Bipasha Basu-starrer, Phadnis downed the shutters of his flagship store in Juhu, to launch multi-brand design house, Krasaa (beautiful: Russian/Czech).

Fashion designer Vikram Phadnis

“Today, every designer has a flagship store across cities. But today’s customers want everything, and quick. With a multi-designer store we can get different designers and styles under one roof. At Krasaa we will have pret, diffusion and couture together,” shares Phadnis about his reason to start a multi designer store in place of his store.