CHILLAR PARTY
Issue: Kids’ campaign
This National Award winning children’s film was about a kids’ team waging a war against the municipal authorities to save a stray dog from being captured. Inspired by the film, a group of six kids in Ludhiana (Punjab) fought for their playing space in their local park. Incidentally, the name of the locality (Chandan Nagar) in both the reel and real stories was the same. While the little campaigners in the movie launched a chaddi march and had the last say, the real life Chillar Party undertook a signature campaign to generate awareness about the playground. Thankfully, as in the film, this real life mission was a huge success too.