Sidharth Malhotra began shooting for Milap Zaveri's action thriller Marjaavaan yesterday but at the same time he sprung a surprise. The actor has agreed to be the face of a make up brand. When he was approached, Sid initially thought he had got it wrong.

"I mean, it's one thing to be a metrosexual, but make up? Really?" he says. "Then I saw the premise, which is #TestedOnSID, and signed up as a willing guinea pig because it's a product that is not tested on animals."