WIFW widens horizon - fuses fashion with social cause

From business opportunities to introducing new faces from focusing on social causes to collaborating with Japanese designers the autumnwinter edition of Wills Lifestyle India Fashion Week WIFW 2012 starting Wednesday will be a melange of activities that will boast of fun entertainment and business WIFW has always been known for creating landmarks in the fashion world and this season wont be any different Apart from giving the best of fun and entertainment to the patrons business will also grow in leaps and bounds We have added buyers from different regions to explore Indian talent this edition Sunil Sethi Fashion Design Council of India FDCI president told IANS For the first time FDCI has invited three designers from Japan to showcase their collections at a segment called Tokyo Fashion Week which is being supported by the Japans ministry of economic trade and industry Through Tokyo fashion week Indian designers will get a chance to interact with Japanese delegates Also this will be an opportunity for Indian designers to show their best design aesthetics as some of them will be selected to participate at the Japan Fashion Week Sethi added The event will also highlight some social causes like human trafficking and Fashion for Freedom an initiative to boycott zoo Bollywood actors Gulshan Grover Mahima Chaudhary and Monica Dogra will join FDCI and PETA India chief functionary Poorva Joshipura to announce a new partnership between FDCI and PETA India during WIFW Human trafficking show is a part of CSR activity Corporate Social Responsibility of FDCI Wherein PETA activity is our step to create awareness amongst masses We will have many celebrities who will be the part of these activities These celebrities are not only restricted to Bollywood but from different walks of life including artists and sports personalities There will be Leander Paes some topnotch cricketers Gulshan Grover Vivek Obeori Mahima Chaudhary Monica Dongre and many more Sethi said Not only buyers from Japan Europe MiddleEast and the US but also from Pakistan will participate in the fiveday fashion extravaganza As many as 138 designers will showcase their collection and of them some of the established names are Anju Modi Meera and Muzaffar Ali Manish Malhotra Rahul Mishra Rocky S Rohit Bal Tarun Tahiliani Wendell Rodricks James Ferreira and Gauri and Nainika Payal Jain and Sanchita Ajjampur are the Fiama Di Wills designers this time Designer duo ShantanuNikhil will open the edition while JJ Valaya will bring the curtain down This year we have a list of outstanding designers with representation across geographies who will display their creative excellence on the runway said Sethi The list also includes 14 new entrants The aspiring designers are talented and we are giving them an opportunity to explore their creativity ufffd all the 14 emerging designers will get a chance to showcase their best creative side in front of buyers from different parts of the world he added Dia Mirza and Sameera Reddy will grace the front row for ShantanuNikhil