1) It came completely by surprise!
During Saturday Nights On the Run II tour, Beyonce and Jay-Z took the mic to surprise their audience "We want you guys to be the first to experience this new project." After premiering the new "APES**T" visual to the crowd, they released their collaborative album, Everything Is Love, to the rest of the world without warning! *woooaahhh*

2) The Apeshit video - Not just a music video - but an artistic and creative statement shot at The Louvre - the world's largest art museum and a historic monument!
From standing nonchalantly in front of the Mona Lisa in their plush suits, upfront to the ancient Greek statue Venus de Milo to Jay-Z rapping in front of an Egyptian sphinx, throughout the "Apes**t" video, Beyoncé and Jay-Z repeatedly upstage some of the world's most well known and revered art and sculpture! Only possible if you are THE CARTERS!