The global campaign to help end violence and promote self-esteem generated 5 million tweets and over 50 million engagements
BTS/ AFP
K –pop band BTS and UNICEF, are marking the global success of the ‘Love Myself’ campaign this week, with the campaign reaching almost every country in the world. The campaign that promotes self-love and care generated 5 million tweets and over 50 million engagements according to UNICEF’s flagship report, The State of the World’s Children 2021.
BTS raised US$3.6 million for UNICEF’s work to end violence; addressed heads of state and world leaders at the annual United Nations General Assembly meeting in New York, and released a music video to support UNICEF’s campaign to encourage love and kindness. Special booths at their concert venues worldwide have also provided information on how individuals can protect themselves from bullying.
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Meanwhile, BTS and Coldplay’s collaboration, ‘My Universe’ has made it to the top spot on Billboard Hot 100. The song recorded 11.5 million streams in the US with 5.5 million radio airplay audience impressions. The download score was a stunning 127,000 times. The song released on September 24 and the much awaited video was out on September 30th.
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