K –pop band BTS and UNICEF, are marking the global success of the ‘Love Myself’ campaign this week, with the campaign reaching almost every country in the world. The campaign that promotes self-love and care generated 5 million tweets and over 50 million engagements according to UNICEF’s flagship report, The State of the World’s Children 2021.

BTS raised US$3.6 million for UNICEF’s work to end violence; addressed heads of state and world leaders at the annual United Nations General Assembly meeting in New York, and released a music video to support UNICEF’s campaign to encourage love and kindness. Special booths at their concert venues worldwide have also provided information on how individuals can protect themselves from bullying.