The &quot;Hitch&quot; actress will be seen in the label&#39;s advertising campaigns and other promotional activities. She has already had meetings with heads of the label, and has been stocking up ideas for the line, reports contactmusic.com. <img alt="Eva Mendes" src="http://images.mid-day.com/2013/feb/eva.jpg" style="width: 500px; height: 703px;" /> Eva Mendes. Pic/Santa Banta &quot;I love anything that winks to yesteryear. You have to find what works for you. Quite a few times I&#39;ve worn turban-like accessories. I have a ton of ideas, but it&#39;s a bit early to discuss them. (The project) is taking up all my time, but in the best way possible,&quot; Mendes told Women&#39;s Wear Daily. &quot;Everything I see is a possible design. My mind is consumed by it. I&#39;m fortunate enough to travel to so many exotic places. I could find inspiration in a gate in Istanbul for a plate or a blouse,&quot; she added. Greg Scott, CEO of New York &amp; Co, said the Eva by Eva Mendes line will mostly feature dresses and accessories. &quot;We don&#39;t address day-to-evening and real cocktail looks today. There will be pants and jeans because that&#39;s what our brand is known for. Eva is excited to pursue that also. &quot;We want her influence in the collection. She has amazing red carpet style and also has a very unique style off the red carpet. She has a real sense of self, which will help us in terms of the design aesthetic. When we look at her, she really is confident,&quot; said Scott.u00a0

Actress Eva Mendes is set to launch her own fashion line, a sub-brand through New York & Company Inc. She will also be the brand ambassador for it.

Eva Mendes to launch fashion line

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Eva Mendes to launch fashion line

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