Wellington: 'Avatar' director James Cameron has made a rare appearance in front of the camera in a starring role for Tourism New Zealand's latest advertising campaign.

 

A photo posted by ONE News (@onenewsnz) onJul 12, 2016 at 3:20pm PDT

Sharing his love of the outdoors, James and wife Suzy Amis Cameron, are seen in a long form commercial, hiking, snow-shoeing, cycling, boating and taking a helicopter ride around various locations in New Zealand's South Island, reports hollywoodreporter.com.