Trust reality TV star Kim Kardashian to do crazy things for self-promotion. She went ahead and launched a new toilet facility in New York's Times Square.

Kardashian was dressed to kill in a fitting , grey-coloured dress and black high heels for the launch, reports dailymail.co.uk.

The facility has been opened by toilet paper brand Charmin to serve the extra Christmas shoppers in the city.

The 30-year-old also posed happily between two fluffy mascots, and also pretended to open the door to the bathroom with a giant plastic key.