Producer of MCU films Kevin Feige says he hopes that inclusivity becomes a norm in the franchise, following the LGBTQ relationship arc in Eternals. Feige-led Marvel Studios has been taking efforts to incorporate diverse content in its films after the success of Black Panther, which featured a virtually all-black cast, and its first woman-fronted superhero movie Captain Marvel.

The producer said the LGBTQ story is an "inherent" part of Eternals, being directed by Chloe Zhao of The Rider fame. "[An LGBTQ relationship in the film] was always sort of inherent in the story, and the makeup of the different types of Eternals," Feige told The Hollywood Reporter.