Reality TV star Kim Kardashian West's make-up brand KKW Beauty is releasing its first ever mascara. The lash-booster comes as a part of the brand's Glam Bible Smokey Volume 1 set, which features a full collection of products that allow you to re-create the Keeping Up With the Kardashians star's signature look, reports femalefirst.co.uk.

The product is described as a long-lasting creamy formula which defines lashes instantly and the beauty mogul claims the mascara is the "holy grail" of beauty needs and is the perfect Christmas gift for loved ones.