Marilyn Monroe's pink gown, considered to be the most important dress of Hollywood, has earned a whopping 213,000 pounds (about $312,000) at one of the biggest auctions in tinseltown.

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The size-14 pink satin gown, which Monroe wore in the song "Diamonds are a girl's best friend" in the 1953 movie "Gentlemen Prefer Blondes", beat its expected price of 170,000 pounds (about $248,000) reports express.co.uk.

The auction turned out to be bear-size as bids for the carpetbag used by actress Julie Andrews in "Mary Poppins" reached 65,274 pounds. It had only been expected to fetch 8,000 pounds.