Video of the Year Winner: Rihanna, &#39;We Found Love&#39; <img alt="Rihanna at the MTV Video Music Awards 2012" src="http://images.mid-day.com/2012/sep/rihanna-mtv-music-awards-12.jpg" style="width: 500px; height: 722px; " /> Rihanna at the MTV VIdeo Music Awards. Pic/ AFP Most Share-Worthy Video Winner: One Direction, &#39;What Makes You Beautiful&#39; Best Hip-Hop Video Winner:u00a0Drake feat. Lil Wayne, &#39;HYFR&#39; Best New Artist Winner:u00a0One Direction, &#39;What Makes You Beautiful&#39; Best Male Video Winner:u00a0Chris Brown, &#39;Turn Up the Music&#39; Best Female Video Winner:u00a0Nicki Minaj, &#39;Starships&#39; Best Rock Video Winner:u00a0Coldplay, &#39;Paradise&#39; Best Electronic Dance Music Video Winner:u00a0Calvin Harris, &#39;Feel So Close&#39; Best Pop Video Winner:u00a0One Direction, &#39;What Makes You Beautiful&#39; Best Video With a Message Winner:u00a0Demi Lovato, &#39;Skyscraper&#39; Best Choreography Winner: Chris Brown, &#39;Turn Up the Music&#39; Best Art Direction Winner: Katy Perry, &#39;Wide Awake&#39; Best Editing Winner: Beyonc&eacute;, &#39;Countdown&#39; Best Cinematography Winner: M.I.A., &#39;Bad Girls&#39; Best Direction Winner: M.I.A., &#39;Bad Girls&#39; Best Visual Effects Winner: Skrillex, &#39;First of the Year (Equinox)&#39;

We bring you the complete list of winners of the 2012 MTV Video Music Awards held at the Staples Center in Los Angeles

MTV Video Music Awards 2012: Full list of winners

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MTV Video Music Awards 2012: Full list of winners

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