Post the release of Netflix's Bird Box, the streaming service has appealed to viewers to not take part in a challenge which involves people putting blindfolds on themselves. The post-apocalyptic psychological thriller, directed by Susanne Bier and now streaming on the platform, sees Sandra Bullock playing a mother who wears a blindfold to avoid seeing mysterious forces that cause people to commit suicide, as she tries to save her children by leading them through dangerous terrain.

The fans of the film were inspired to take on the #BirdBoxChallenge, taking on everyday tasks blindfolded. Some took it too far, ending up running close to traffic, and even accidentally causing their kids to run into walls.