Set to feature in the upcoming digital offering, Chambers, American actor Tony Goldwyn credits digital platforms for empowering consumers when it comes to choosing entertainment content.

"The old model had distributors decide when and at what time would consumers watch something. With [OTT platforms], consumers decide what they want to watch, and how much content they wish to consume, in a [stipulated monthly] fee. As a creative person, it's exciting, because, I am now working directly for the audience. [I will succeed] only if the consumer wants to [watch my show]," Goldwyn tells mid-day.