The Black Eyed Peas rapper has joined forces with bosses at Coca-Cola to launch the Ekocycle headphones, which carry a 218 pounds price tag and are set to hit shelves in autumn, reported Daily Star.

"If you think about (recycled) products now, none of them are cool. You have to bring some art and fashion sensibility into this technology that turns a bottle into something cool," he said. The Ekocycle line will also include hats made by the New Era Cap Company and will be available from early next year.u00a0