BTS member Jimin’s family-run cafe has once again found itself at the centre of a trademark controversy, sparking concern among fans and reigniting discussions about brand ownership and identity.

BTS Jimin's cafe is back in headlines

For years, Jimin’s father operated a popular cafe in Busan under the name Magnate. The establishment became a well-known destination for ARMY members visiting South Korea, with many fans making special trips to experience the café and catch a glimpse of memorabilia linked to the global K-pop star. However, the business faced an unexpected challenge when an unrelated party reportedly secured trademark rights to the name “Magnate,” forcing the family to distance itself from the brand.