Samantha Ruth Prabhu has secured interim protection from the Bombay High Court after seeking legal action against the unauthorised use of her name, photographs, voice and likeness online. The court has ordered the removal of objectionable material, including AI-generated deepfakes and morphed content involving the actor. The order comes as celebrities across India increasingly turn to courts over the use of artificial intelligence to recreate their identities without consent.

Bombay High Court orders takedown

Justice Madhav Jamdar passed the interim order on October 1 while hearing Samantha's personality-rights suit. The court restrained the publication and continued use of unauthorised content using her name, image and voice.