Madhu Chopra: Instead of segregating, bring regional films under one umbrella

Madhu ChopraIndias diverse regional film industry has the power to add to Indian cinemas growth and so it must be brought under one umbrella for it to leave a larger impact says Madhu Chopra of Purple Pebble Pictures which has backed movies in Bhojpuri Marathi Punjabi Sikkimese Assamese and Bengali Madhu is the mother of Bollywood actress Priyanka Chopra who coowns the banner and plays an active part in selecting the scripts and stories of the projectsAsked why they decided to produce films in different languages rather than sticking to one Madhu told IANS I think most of the regional film industries are small as compared to Bollywood Therefore instead of segregation all the regional film industry should come under one umbrella to grow bigger as the Indian film industryOur company believes in that and that is precisely the reason we are producing and supporting films in different languages trying to contribute in different regional cinemaBam Bam Bol Raha Hai Kashi Ventilator and Sarvannare some of the titles backed by their production bannerWhat gives them the confidence of greenlighting a project of a film whose language is unknown to themMadhu said It is the power of the story that we celebrate Whether it is travelling to festivals or getting critical acclaim we are here to back some good stories to make good cinemaAnd we believe that budgeting a film depends on its subject not by planning if we are taking it to the festival or going to have a commercial release We started the company to encourage new talent so that is our priorityThe focus is also on increasing the viewership of their productionsWe are planning to release our films dubbed in Hindi to reach a larger audience Every regional story reflects its culture society people and their lives If you are a Gujarati for example and you want to take a close look at the Bengali or Assamese society and their people you can do best by watching a film from that part of the landIf it is dubbed in Hindi you can enjoy the story without any language barrier This is how we can push our boundaries to create a market for ourselves and grow she added on the sidelines of the Ficci Frames 2018 which concluded here last weekPurple Pebble Pictures Marathi film Ventilator not only earned box office numbers but also won a National Award Its Sikkimese film Pahuna The Little Visitors premiered at the Toronto International Film Festival 2017According to Madhu there are no other categories of cinema except good and bad as she believes the audience has matured enough not to watch anything nonsensical in the name of commercial cinemaThose films just do not work People come to watch a story she said excited about sharing with the world their Assamese language film Bhoga Khirikee directed by Jahnu BaruaCatch up on all the latest entertainment news and gossip here Also download the new midday Android and iOS apps to get latest updatesThis story has been sourced from a third party syndicated feed agencies Except for the change in headline the story has been provided ASIS AS AVAILABLE without any verification or editing from our side Midday accepts no responsibility or liability for its dependability trustworthiness reliability and data of the text Midday managementmiddaycom reserves the sole right to alter delete or remove without notice the content in its absolute discretion for any reason whatsoever