After bagging the Golden Globe award, 'Naatu Naatu' has become the latest craze but few people know about the hard work which has gone behind the song from Rajamouli's historical epic drama, 'RRR'. It was not mere lyrics, music, singing and action which made the song a big hit. Collective efforts by the entire team of artists led by director S.S. Rajamouli delivered something which won international acclaim and went on to win the Golden Globe award for the best original song.

Rajamouli, the filmmaker known for perfection, was satisfied with the song after as many as 18 takes. The combination of music director M.M. Keeravani's melodious music, lyrics of Chandrabose, voice of Rahul Sipligunj and Kala Bhairava and choreography by Prem Rakshith produced a superb song which became an icing on the cake.