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Nidhhi Agerwal calls out paid negative PR campaigns in Bollywood: 'People pay to pull others down'

Updated on: 20 January,2026 08:48 PM IST  |  Mumbai
mid-day online correspondent |

Nidhhi Agerwal has called out paid negative PR campaigns in Bollywood, revealing how actors face targeted attacks through manipulated ratings and reviews. She said such practices harm mental health and defended Kartik Aaryan and Varun Dhawan

Nidhhi Agerwal calls out paid negative PR campaigns in Bollywood: 'People pay to pull others down'

Nidhhi Agerwal

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Actress Nidhhi Agerwal recently starred in Prabhas-starrer The Raja Saab, which earned a decent response at the box office. Ahead of the release, the actress was in the news for being manhandled at an event. Known for speaking her mind, she never shies away from calling a spade a spade. Without mincing her words, she recently shared her thoughts on paid PR campaigns affecting actors’ careers.

Nidhhi Agerwal on negative PR campaigns


While speaking to Ranveer Allahbadia on his podcast, Nidhhi shared a personal experience and revealed, “Itna negative PR hota hai (there’s so much negative PR). There are so many attacks that happen, even things like BookMyShow ratings and IMDb ratings. There is a certain section of paid reviews. People pay a lot of money to pull others down, and sometimes I feel people pay more money to pull others down than to lift themselves up. Recently, mujhpe bhi ek do negative campaigns had started, but we stopped them immediately. Because I was just like, dude, I am going to push myself in a good way, but if you do something negative, then I am going to do it right back.”



 
 
 
 
 
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A post shared by Nidhhi Agerwal 🌟 (@nidhhiagerwal)

Nidhhi praises Varun Dhawan

Speaking about the hate Kartik Aaryan and Varun Dhawan have been receiving in recent times, Agerwal added, “That’s very bad. People pay a lot of money for this, and I think it’s horrible. Because actors are very sensitive and emotional. They are child-like from the inside. I feel it’s really not good for their mental health. You feel attacked. Public personalities public property nahi hoti (public personalities are not public property). Everyone has parents at home, and you are answerable to them. It’s not nice.”

She further described Kartik and Varun as genuine people. She shared that Varun is very child-like, sweet, and encouraging, and always supports newcomers, while she appreciated Kartik for working hard.

For those unversed, Varun recently faced trolling online when the Border 2 song Ghar Kab Aaoge was released. Many criticised his acting skills and dance.

About Nidhhi Agerwal

Nidhhi was most recently seen in The RajaSaab alongside Prabhas. The fantasy horror comedy, directed by Maruthi, took a bumper opening but crashed on day two following negative reviews. The film also starred Sanjay Dutt, Malvika Mohanan, Riddhi Kumar, and Zarina Wahab.

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