Ace director Pandiraaj has now disclosed that he wrote the story of his eagerly awaited upcoming film, 'Parimala & Co', featuring actors Jayaram and Urvasi in the lead, in response to a challenge thrown to him.

Responding to a question posed by IANS on what made him come up with such a plot, Pandiraaj disclosed, "I wrote the story of this film during the lockdown. A small spark led to this story. My assistant director Ashwin, who is now the director of the superhit film 'Couple Friendly', suggested a web series on an OTT platform and asked me to watch it, saying it would be to my liking."