Rana Daggubati emphasises on need for literature in films

Actorproducer Rana Daggubati says there is a huge appetite for cinema but very few people understand that if there is a need for cinema then there will also be a need for literature And if literature is not taken as the base of films then it would be very difficult to tell storiesAccording to the Baahubali star who was born in the illustrious DaggubatiAkkineni family literature plays an important role in making a film or telling stories on the big screenIf we look at the movie business 50 or 60 years ago a majority of the content came from literature writers or scholars of that time Today that ecosystem is kind of breaking There is need for more and more cinema but very few people understand that if there is need for cinema there is need for literature as well Rana told IANS in a telephonic interviewSo unless we capture it make literature as the base storytelling will become very difficultWhich is why Ranas Suresh Productions and Kwan Entertainment have joined hands to introduce a specialised division Kwan South as an entertainment marketplace with a regional focusKwan South has put together a Literature Team or the Lit Team whose sole purpose is to generate the best content and to help this find an audience The actor will mentor the team and overlook the complete process of taking the right stories to the right place at the right timeAnd they are open to all kinds of content India is a land full of stories whether it is history mythology or folklore which come from our own literature As a film production company our appetite is big and so is the consumers appetiteThere will be Telugu Hindi and Tamil writers It is understood that putting all of them together has made our way of working better than what we have been able to do in all these years the National Awardwinning producer saidThe focus is mostly on the southern film industry but he would like to hire writers from other regions as wellWe started from Hyderabad and Chennai Obviously we would like to hire people from other industries Thats the best way forward said the actor who has done films in Telugu Tamil and HindiBollywoods love for south Indian films refuses to die OK Jaanu Drishyam and Akira are some of the Hindi films which are remakes of south Indian movies India is like a country and a continent too We have advantages in this field If its a good story made in Malayalam we can make it in four other languages and a different set of audience will get to watch it for the first timeIts not like an American can make a film in New York and remake it in Los Angeles I on the other hand can make a film in Hyderabad and remake it in Mumbai Its very important to tell good stories So this way writers from everywhere get to tell their stories in whichever language Ultimately language is only one functionality he saidSharing an example he said I read Ramayana in a different language you read it in another language It doesnt matter it is still the same story Story can be the same doesnt matter which language you tell it inBut he also pointed out that content defines what language or industry it can go intoTake a film like Gangs of Wasseypur which is set in that place I cant remake it in another language because its regional and specific to that town or city I can probably take reference and rewrite or adapt itSo there will be some films that can be made for multiple languages like I did Baahubali and The Ghazi Attack Both were made in Telugu as well as other languages like Hindi and Tamil said the actor who will be soon seen in N T RCatch up on all the latest entertainment news and gossip here Also download the new midday Android and iOS apps to get latest updatesThis story has been sourced from a third party syndicated feed agencies Midday accepts no responsibility or liability for its dependability trustworthiness reliability and data of the text Midday managementmiddaycom reserves the sole right to alter delete or remove without notice the content in its absolute discretion for any reason whatsoever