Over the past few months, actor-producer Rana Daggubati has lent his support towards Maha Venkatesh's small-budget venture C/o Kancharapalem by promoting it across social networking sites. In an interview with mid-day, Daggubati reveals that the film's ability to capture a small town had mesmerised him to such an extent that he was motivated to back it.

"A few months ago, I got a message from my father who said this is a film that I'd be interested in. Ten minutes into it and I was blown away by how it showed life in a small town, and the performances. I thought, this story needed to be told."