Show and sell
Updated On: 30 April, 2009 10:09 AM IST | | Prabhudev M
Blogs, SMS contests, radio spots and caller tunes find favour with filmmakers who are using new media to hype their films and lure people into theatres
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Blogs, SMS contests, radio spots and caller tunes find favour with filmmakers who are using new media to hype their films and lure people into theatresu00a0u00a0
Kannada filmmakers have woken up to the power of marketing. Looking beyond print media ads, posters and hoardings, they are using new media to promote their films among a tech-savvy generation of viewers. Their new playing field includes blogs, SMS contests, caller tunes, radio blitz and sale of merchandise.u00a0u00a0
Kannada filmmakers have woken up to the power of marketing. Looking beyond print media ads, posters and hoardings, they are using new media to promote their films among a tech-savvy generation of viewers. Their new playing field includes blogs, SMS contests, caller tunes, radio blitz and sale of merchandise.u00a0u00a0
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