You know the digital medium is the future when a superstar expresses his interest in it. Akshay Kumar announced his foray into the web world with the action thriller, The End, yesterday.

In keeping with his Khiladi image, the event saw Kumar light himself on fire and perform stunts before he went on to state that the show - backed by Abundantia Entertainment - would be an action-adventure, and hence, right up his alley.