From the ghats in Varanasi and the narrow alleys of Mathura to the old world charm of Lucknow, Uttar Pradesh has loads to offer. In probably what could be termed as capitalising on these assets, television producers and directors are now veering towards this heartland.

'Hum Hain Na' chronicles the trials and tribulations of a family in Varanasi

You will find an increasing number of shows with stories having Uttar Pradesh as their backdrop. According to industry sources, apart from the local culture in UP, the numerous languages spoken in this part of the country, like Hindi, Urdu, Awadhi, Braj Bhasha and Bhojpuri help infuse a lot of desi flavour in the script and gives the serials a unique personality.