One would believe that Imtiaz Ali and crime thrillers don't go together. After all, he is the mind behind some of Hindi cinema's famous love stories. But Ali says he was happy to give in to the allure of the uncharted path as he explored the thriller genre with She on Netflix, his maiden digital offering. "I did not plan it [the shift of genres]. I am glad that I am doing something I am not associated with. It's my first web series, so I might as well make a new beginning," he says.

Though he always writes and directs his projects, She sees Ali as a writer and show runner with the directing duties assumed by filmmaker-brother Arif Ali and Anaarkali of Aaarah director Avinash Das. "I realised I could not do everything, as making a web series is like making four feature films at the same time. So, I preferred to look after the creative side and hand over the directorial reins to them."