If she has given us implausible fantasy series about serpents and run-of-the-mill family dramas, Ekta Kapoor has also offered a mature love story with Kehne Ko Humsafar Hain. The creator-producer says that the upcoming third season continues to examine marriage in all its complexity and delves into infidelity. "Men associate infidelity with the physical [act of cheating], whereas, for women, it is about the emotional [indiscretion]. It is the lack of communication that breaks down a relationship," explains Kapoor.