Gen Z is influencing the jewellery industry by seeking personalised, ethical, and convenient shopping experiences online. Experts share safe tips to mitigate online scams and get your hands on authentic jewellery pieces
While purchasing jewellery online clearly has its own advantages, it can also expose buyers to several risks and challenges. Photo Courtesy: iStock
Online shopping has transformed the way consumers explore, select, and purchase jewellery. With the ease of digital platforms, individuals can browse through a vast array of jewellery collections from the comfort of their homes.